Please do visit to see more of these heart warming comments in celebration of some amazing ladies who’ve been mentioned. I’m sharing a few snippets from this campaign here for reference. .Puppet meme after photoshopping the characters eyes in the second frame of the format by making them appear to look toward the camera (seen below). Thank you Krystle Lye and the Laojee brand team for executing this idea and thank you to everyone who engaged with Laojee on this campaign. Let’s celebrate the presence of all ladies in our midst not only on 8th March but throughout the year by showing them our love.

Krystle Lye and her team were instrumental in making this campaign a great success and this campaign was testament of the importance women (ladies to sound more polite) play in our lives and how much we need to appreciate them and how much we actually appreciate them when given the opportunity to make ourselves heard. These 4 stories stimulated others to engage with the brand and share their own stories and this generated some very emotional authentic pieces content in terms of the stories that were shared along with photographs, as per the terms and conditions required to be a participant in the campaign. Subsequently these stories were played for them and the ladies were surprised and emotionally touched by the efforts of their loved ones and the efforts of the Laojee brand in executing such a thoughtful gesture.

This campaign featured very touching stories of the impact 4 ladies had on the lives of their lives being related by a son, two sisters and a husband, however the 4 ladies did not know that their loved ones had related such beautiful stories of the impact they had on their lives and others around them. In Sri Lanka I was proud to have my team at Media Monkey execute a highly effective engagement centric campaign on Womens Day for Unilever’s Laojee brand. Around the world and in Sri Lanka on 8th March most corporate entities, advocacy groups and other institutions celebrated womens day with much content being generated in the lead upto this date and immediately after this date.

Mediamonkey 5 second fase